Mark - the site is coming along great. Further to the suggestions already made I'd suggest adding info about the materials you use. Seems to me visitors would want assurances about quality etc. --- some technical info isn't a bad thing.

It isn't clear from the site if there is a real associated jewelry store. If there is then please show it or at least talk about it & the staff. It could help reassure potential on-line purchasers.

Please don't take this the wrong way but I don't think your family pic is the right one for the purpose. It's fine if you were going to have more information / pics about yourself but given the small amount of info it doesn't inspire confidence that you are a pro. I really think you should add more info about yourself, training, style etc. Before I'd spend any money on an expensive on-line purchase I'd read every word two or three times. I believe the site visitor needs to build trust - so support that as much as you can.

Regards, Ross