Originally Posted by
pauland
Lastly the content. I think there's a dilemma. There's the hard-nosed approach - to try and frighten the reader with all the things that surely will go wrong if they don't use your services. For many readers it might make them too scared to continue reading (what you don't know, can't hurt you). An alternative approach would be to emphasize with the reader and explain how good they'd feel by using a service that will save them the pain if things should go wrong. For example, the copy could say something like "There's one thing about the people who use our services - they can sleep well at night knowing that their data is safe, no matter what happens." The panic stricken man image then becomes an image of someone sleeping soundly in their bed. You get the idea.
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