I did not know that Google could be advised about such things.

I have looked at the Google SEO tools, but since this is not really a commercial site, I worry about the expense of having to pay for every click.

What do you mean by "incisive keyword". The keywords I have entered in the fields include the composer's name, the title, genre, instrumentation, related subject matter, and so forth. Again, this worked with the old website.

Bapp