They are the same products. The way it works, more or less, is that Xara provides support on the English language versions and Magix on the non-English language versions. If you have an English language v7 or later then you should automatically get the upgrade discount in the Xara store, regardless of where you bought the original. If it's English v6 and earlier and you bought it from Magix, well then you would need to contact Xara sales (xara.com/contact) and they would take a hammer to the database and make the upgrade discount work. Upgrade discounts won't work in the Xara store if you have a non-English version.