The new look seems like a branding effort. Whenever your design a new website, you take into consideration both the chrome and the topography. I can't argue that if Magix wants to be profitable, it stands to reason that you put your products up front, but it's still not as good organization, as it is "slick".
I can't get over two things, for all the bright and shiny look:
• Because Gotham Black is used for all the headline of the products, the only realy way at a glance is to look at the pictures on the "boxes". Wouldn't it have made more sense to brand MAGIX at top and then used fonts more specific to the thing a software product does?
• I count the brand "Xara" listed exactly once on the top page, of...um xara.com.
Isn't that a lot like showing all the products Bershire Hathaway or Heinz Kraft offers while putting the company name once in the upper left corner?
Technically, it's a dandy piece of work. I think the priorities and organization need help from a developer, not a designer.
-g
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