Another good one Mark. Bevel edge and or shadow would make that stand off the page.
It would be great if you complied all these logos in one big xara file for us all to play with!
Printable View
Another good one Mark. Bevel edge and or shadow would make that stand off the page.
It would be great if you complied all these logos in one big xara file for us all to play with!
Thanks, sculptex. I am trying to find a file that's compatible between AI and Xara. It's not going well. Here is the best I can get so far:Attachment 118020
The won't come out right. I don't know why. Sorry.
Mark:-O
For me, the dark background has more impact. I'm not convinced that drop shadows, bevels and other such gewgaws are actually a good idea in any logo, ever.
3D can be effective, though (providing it is a simple 2-colour design, using Illustrator) and not the output that Xara's version produces, which is raster in any case.
Bob.
Mark, you will always fight for definition with a light motif against a white background. Try it as a transparent effect with a border instead.
Acorn
Yes, Bob. Drop shadows and bevels in a logo are a bad idea as you cannot shrink the logo to business card size and still see the effect (bevel, drop shadow, etc.) And I often avoid 3D effects as well because 3D will often leave a logo illegible at business card size as well (regardless if it's vector or raster, which it should always be vector for tiny images.).
P.S...I just ordered me some new business cards. They should be in by tomorrow or Wednesday at the latest.
Mark
Thanks for uploading those pics, nice to have a play!
As it happens, I tried to bevel behind all the sword and shield logo and wording but it doesn't really look great because the wording overlaps the shield so it looks wrong. applying the bevel on the text so it was raised in front of the shield looked wrong aswell so my initial thoughts on that did not work out.
I totally agree that a logo should not be reliant on a bevel or shadow or whatever but having a logo that lends itself to that option in certain circumstances is a big bonus.
I am loving the Ping logo, probably my favourite. you can 3d extrude, bevel edge, drop shadow, re-texture, live fx etc. that and it still looks great. (not all at once, that would be tacky, though I do have to restrain myself sometimes!)
Mark, simply to be able to see through the sword, shield and ampersand so you only have the outer edging and can see right through to the detail underneath.
Acorn
Assignment LOGO #13
Attachment 118022
This particular logo I have designed is actually a "rebranding" of JJ Pizza in Chicago. JJ, the client, said that they wanted to keep their particular shade of red for their primary color for the logo. I stayed up late last night learning HOW to make a double stroke in AI. I had to watch multiple videos before I finally got it (slow learner here). But once I learned it I knew I'd find use for it one day. Well, today is that day. When I created this image, not only did I use the double stroke on the "JJ" but I also made sure that I used the EXACT color (shade of red) the client required. I chose this font because of its triangle shaped serifs that reminded me of the shape of a slice of pizza. The pizza icon was fairly easy to make but I deliberately used a different shade of red for the pepperoni because the same shade of red would have made the logo look two dimensional and I wanted more "depth" to this icon. I also warped the icon after creating it so that it would look nice and hot with gooey melted cheese.
Impressions? I love this image. It makes me want some pizza for supper tonight. I feel this is a very entertaining logo as well as iconic enough for use on a business card. Cons? I don't know if strokes are okay on a logo, if the strokes will show up in a scaled down image for printing. But I figure, the double stroke is better than a single stroke anyway.
So, how did I do? Do you feel JJ would be a happy camper with this logo? Do YOU like it, yourself?
Mark:cool:
P.S...I checked to make sure that the title of the company was "JJ pizza" and NOT "JJ's Pizza".
Mark,
For the JJ logo, it would depend on how the customer wants to use the logo. I think it will work great for Web and flyer use. However, if the customer was going to use it for a letter head, I do not see it working well.
You also mentioned a business card, I don't think it will work in this case. Once you shrink the logo down for use on a business card will you will loose the word pizza or is it still legible? I am not sure.
I do like the JJ with the stroke and think this is a strong point in the design.
Ray
I too would likely enlarge the word Pizza. It is the main business of the establishment, yes? As it is, it's more an afterthought.
Oh, and Mark...you make the same statement in 99% of these posts...I love this image. Of course you likely do. That's a given. You've invested the thought and time to create it!
Mike
Yep, the word pizza should be the same size as the "JJ". Done!
Attachment 118024
The icon leaves me a little cold, not much to look at. Maybe this will spruce things up a bit:
Attachment 118028
Mockup...
Attachment 118029
Assignment LOGO #14
Attachment 118032 Attachment 118033
This logo is from an online bookstore. The client had absolutely no clue what to expect in their logo. If I were working with a real client here, I would have asked a LOT of questions about what they want/like or don't want/don't like. I like the eyeglasses on the worm, fun stuff to create. The book actually took longer to create than the worm, getting the book's pages to look right was not fun.
Impressions? Definitely a cool image, especially with the mockup! In the flat design logo I did not put a stroke around the text but in the mockup I did. I felt it needed it. Cons? While this is a fun image, I still feel it was kindda trite. But if I were the client I would still love having this logo. It just feels right.
So, what do you think? Did I nail the image? If you were the client, would you like this image?
Mark:cool:
P.S...I think the mockup image made the overall theme fun and exciting!
P.S.S...The client, not me, trademarked the logo.
Just being picky, here, but wouldn't it be better if the worm was looking at the book?
Moving the worm to the left of the book would do it, I think.
Or even placing the worm behind the book so that enough of it was showing to be recognizable as a worm.
Also changed the colours to reduce the number used. I always try to get down to 4 in total.
Bob.
Bob! You're RIGHT!
Attachment 118034 Attachment 118035
You posted before I uploaded my/your graphic, but it's good advice to try and limit your colours if at all possible to no more than four. (print costs)
The mock-up's cool, I like it.
Bob.
Attachment 118044
Thanks for the compliment, Bob. And the color limit is a good thing to keep in mind so I reduced the colors down to 3 colors. And the logo actually looks better with fewer colors, more simple and clean. I learn something new everyday.
Mark:)
The black stroke surrounding the bookworm icon was too close to the image, making the worm's glasses hard to see. So, I moved the black stroke further away from the worm (double stroke, white/black).
Last time:
Attachment 118046 Attachment 118047
I think we are done here. =D>
Bob.
Assignment LOGO #15 (Whew! Half way though!)
Attachment 118052 Attachment 118053
Today's logo is brought to you by the letter "p". As in "puppies"! Always adorable with an upbeat personality. I guess animals (puppies and kittens), along with babies, will always be able to tug at humanity's heart strings. This company is a delivery service for pets of every kind and especially dogs. They deliver medicine, food, treats and other pet supply goods. This online corporation wanted a logo that did not focus too much on their main product delivery (medicines) but instead focused on the pet. I started to use a small puppy as the original icon and felt that the illusion of exclusion of older dogs might not be in the company's best interest. I also thought of using a cat silhouette but felt it wouldn't have emphasized the "pups" title enough.
Impressions? While I do like this image, I'm not crazy about it. It just doesn't do it for me personally. Albeit, I do like the paw print in the letter "u", cute. I felt the word pups wasn't enough so I added the exclamation point. Cons? I'm not sure if the font I chose (actually I don't choose fonts, I let them choose me) is all that and a bag of Doritos.
So, I noticed that when I didn't particularly liked a logo (see Austin Run) that others seemed to like the image, which surprised me. Do you like this image? Could you see yourself using this logo if you were the client?
Mark :)
Mark,
For me, the name does not go with the dog because the impression I get is that the silhouette of the dog is for an older dog so it does not agree with the name. I understand about trying to show the company is for all pets but the contrast does not work for me.
I agree that the font does not work currently. I think the paw print in the 'U' makes the mind have to do a double take to figure out if it is a 'O' or 'U'. Maybe use the paw print in place of the exclamation point or possibly in the one of the 'P's?
Ray
Ray, I found the right font for this image and the icon is a cartoon drawing of a dog (pup) however, the cartoon image had 9 colors in it and I reduced it to 3 (not bad for an old timer, huh?).
I did try using a photo of an actual puppy but I figure there were too many colors to reproduce in a logo (or for me to reduce the colors which would take forever and a day).
Attachment 118054
Mark:)
P.S...I thought about the fact that it is a delivery service and considered making the last 3 letters in "pups" highlighted to play on the well known courier (UPS). But I didn't do it (too tongue in cheek).
Mark,
I like this version much better.
For play, you could also have a version that would have the puppy drawing at the end of the text so it looked like it made the paw print. the drawing already has one paw up so it mite fit right in.
Ray
Ray, I agree. This version is better. I solved the problem of the culprit who made the paw print and turned the dog icon around (flipped) so that it was facing the other way. It made better sense and you could more easily make the connection that this particular dog did make the print.
Mark:)
Assignment LOGO #16
Attachment 118069 Attachment 118071
This company is a kitchen knife manufacturer. They've been in business for over a decade and they wanted a logo that was in black and white (no colors). They requested that the logo, somehow, represent their unique, modern look. So, I set about finding the perfect font. This font, by the way, is called Evidence, which has hard, angular letterforms, reminiscent of a knife (way cool). I, of course, had to adjust the spacing between the H and the A, bringing it as close as I could get away with, without overlapping the letters. I chose to create a kitchen countertop tiled border to compliment the text.
Impressions? I had to experiment with the border to get the size of the pattern brush just right, too small and it wasn't visible, too big and it would overpower the text. Cons? I found that when I wanted to make the logo "all white", the border would not let me change the color (maybe I could recreate the border pattern in white).
So, what's your take on it? Would the client like this image or not? You be the judge!
Mark:cool:
P.S...I even went to the trouble of putting the company logo on the knives in the mockup.
P.S.S...I misspelled knives in the first image of the mockup (left the spell check off) LOL!
Purely personal, I know, but I'm not convinced the font is perfect for the idea of the logo.
What I have done is convert the text to shapes and broken them apart to allow for some adjustments to be made...
Now to my mind the logo is ...er sharper. I think the frame for the text is perfect, though.
I added a second version which looks less weird!
Bob.
I think so too, Bob. This font just doesn't do the company justice. I don't feel comfortable squashing the font so, I went with my second choice font, which not only is thin, like a knife's edge but also has a tiled look like the border:
Attachment 118076
How's this one look?
Assignment LOGO #17
Attachment 118084 Attachment 118085
This online company, FAST, specializes in forms, all kinds of forms. In fact, if there is a form you need, FAST has it. The client wanted a logo that was orange or blue; I went with orange. They also wanted some kind of icon that denoted a form. The font I used for this is called Blax Slab. However, even though I know you're not supposed to squash or stretch a font, I did it anyway to imply the idea of "fast". But I made sure that the effect did NOT keep the letters from being legible, you can still read it. It did screw up the "f" in fast so I left the "f" out when I warped the "ast" and it was much better. I also created a "wing" icon to help imply speed as well.
Impressions? This logo is special for me as I really enjoyed making it. The image DOES work for me. Cons? I'm okay with the warping of the text but others may have a difference of opinion. I am aware of that. But I figured, if Bob could warp a letter in my last logo, why can't I warp some text too (as long as it is still readable).
What's your take on this image? Do you like it? Do you suspect the client might like it or not? You're my judge. What's the verdict?
Mark :)
No warping in my post #112, Mark, I just aligned certain constituent parts differently. ;)
Bob
If I was mistaken, Bob, then I apologize. I'm getting old in my forgetful age. LOL! ;)
But here's my updated version of the same thing without extra words (I like this better) and I "un-warped" the FAST text. Yep, I definitely like this one better.
Attachment 118086 Attachment 118087
Mark
Mark, your strap line was "Forms are Us", which is a tad cliched. I was using the letters of FAST to suggest suggest a phrase that leads to an acronym, so "Forms Are Simply Tremendous" c.f., "Federation Against Software Theft".
Attachment 118089
Acorn