Affinity sold to Canva

[handrawn]

https://affinity.serif.com/en-gb/pre...nva-statement/

As of today (26 March 2024) Affinity is part of the Canva family. Canva has acquired Serif, the company behind the Affinity suite of professional creative software.

[gwpriester]

An echo?

[handrawn]

technically, and it is a technicallity as they both have the same time mark, my post is first in the forum log [not that it matters at all ]

my post links to serif announcement, daniel's to canva's, which is serendipitously useful

https://www.talkgraphics.com/showthr...ought-Affinity

[gwpriester]

My reference was not to your post but to the buyout. Sounds familiar somehow.

[handrawn]

ah, my apologies Mr. Moderator Emeritus Dude, Sir...

such a move by Canva/Serif is not unexpected though, if you think through the affinity business model and it's financing, though who it might have been was always an open question

it remains to be seen how things develop

[Jonopen]

ah, my apologies Mr. Moderator Emeritus Dude, Sir...

such a move by Canva/Serif is not unexpected though, if you think through the affinity business model and it's financing, though who it might have been was always an open question

it remains to be seen how things develop

Although I was vaguely familiar with the company name Canva, I didn't know much about what they did or produced - quite a lot as it turns out.

I think this will an interesting acquisition (partnership?) for the future and I'm reasonably hopeful. Maybe this will be the answer to Serifs missing website and online design presence.

I thought Serif's personal video announcement was a nice touch for jittery end users. As you said, time will tell.

[bwood]

The Affinity forums and the Facebook groups are exploding. Users believe this is much like the Adobe arrangement. Probably far from it. If they move to a sub model it’s much cheaper to begin with.
I often wondered how they were virtually giving away these apps at their current pricing. Perhaps they were playing the long game. Acquiring many through low pricing, and leveraging the sale to canva with the sheer amount of people using the apps. I never went with the suite, but I do use Photo and Publisher. I have original versions. Never bit on the suite. And just updated the ones I have.

[handrawn]

An echo?

to answer the question then as you intended it:

yes

and lets hope it does not turn into deja vu

personally and all else being equal, if I had to subscribe, it would be to adobe not affinity

@bwood - again, yes

[handrawn]

received an email from affinity/canva with more reassurance, the bottom line being:



I hope the pledges mean more than some our beloved leaders have been making of late

[Daniel]

I bet there have been more crisis and reputation management meetings in the last 24hrs than they had meetings about strategy and the size of the cheque in the months they were formulating the transaction.

I don't think they expected the ferocity of the bonfire they've found surrounding themselves.

I wonder who might be sniffing around Xara or the embers of Magix.