@Bill - I'm on @CHris M & @handrawn's view on this.
FileZilla offers so much more over Xara's in-built approach, e.g., Overwrite if newer matches Xara's Fast Publish.
Key for me is the ability to examine the Web Export files locally as well as being able to park a website into a sub-folder or run versions and link into other uploaded web resource folders.

Can't easily be done in the XDA and definitely not in Xara Cloud.

I export into a folder where I point Fenix: Fenix 2.0.0, Author: Corey Butler, Fenixwebserver.com so I can run multiple site at any time on my local machine without Xara getting in the way.

Acorn