Originally Posted by
Chris M
I remade a site for an author, and all went smoothly as per the master plan. However, 7 months later, the author has asked to have the title/description that appears on the search engines to be changed.
On searching for the author's name (C.C. Saint Clair), the following info is displayed - '
CC Saint Clair LGBTQI Romance Novels'. Five weeks ago, I changed the Website Title to '
CC Saint-Clair. Social realism and holistic writings, romance novels and mind-meanders', and the Page Title (index page) to '
CC Saint-Clair Romance Novels', but, as yet, the SEs are not showing the changes. What/where am I going wrong?
The website:
CC Saint-Clair Romance Novels
1st pic. The description as shown by search engines. This is Startpage, but the others are the same.
2nd pic. What I have in the Website and Page title and description boxes.
Chris, the Website details are overwritten by Xara as you have Page details, these will never appear or be published. If your Website Description is "XYZ" and the Page's is "The last three letters of the English alphabet" then the last is the one that is added to the page HTML as <meta name="description" content="The last three letters of the English alphabet">.
Google then uses its own tools to read the page and prepares a snippet; these are generated on the fly and change with the search keywords. To get Google to use your Description is not simple. Google deems a meta description low quality if it uses long strings of keywords, duplication of information that is already in the title tag, content duplication within the meta description itself, or poor formatting that makes the description hard to read.
So onto the website.
index.html has H1 for the menu buttons as well as the page heading.
Google has picked out the third paragraph from a sea of text where there is no H2 heading content or any hierarchy so the snippet built its own.
Try a re-ordering:
H1-My Writing
H2-As a writer, I try to do justice to my muse’s whisperings by shaping them into coherent sentences and paragraphs that resonate with readers.
H2-I try to capture their attention and stimulate their imagination.
H2-I try to influence their reflections towards a higher degree of consciousness, if only for a moment.
H1-My rethinking the Heart of Our Culture
H2-For me, writing is about the reader and I silently communicating with each other.
H3-I like knowing that I always have someone, even if a stranger, with whom to share my thoughts.
H3-Whether the genre is fiction or spiritual transformation, I always write about aspects of daily life.
H3-I love to get close, analytically close, to my characters as I do to my own character.
H4-In both cases, I need to know who I’m dealing with.
H1-My Focus
H2-There is love and darkness in each of us.
H3-So, whether it’s about relating to some controversial plot beats in my fiction, or whether it’s about deconstructing culturally-induced hacks of our heart and soul from a personal, secular perspective, I enjoy thinking that my writing offers relatable reads to a broad range of invisible, yet very real, persons ‘out there’.
H3-As long as I allow myself the freedom and confidence to write what I feel and to feel what I write, I’m happy.
No need to alter indents or sizing, you are just alerting Google to what is important.
You need to check for duplication in Title, H1s and Description and that these do match the text prose.
You then need to think which Keywords will be used for a person not know the site exists: Romance, Romance Novel, LGBTQI, Saint, Clair, Saint-Clair, Saint Clair, social realism, holistic writing, mind, mind-meander, mind meander, elevation, communication, analysis, daily life, deconstruction, relatability
It really is a case of Me. Me. Me! Here. Here. Here! This. This. This!
Acorn
Website Description
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Re: Website Description
Acorn - installed Xara software: Cloud+/Pro+ and most others back through time (to CC's Artworks). Contact for technical remediation/consultancy for your web designs.
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