That's stunning, Rik, from many aspects. The red is a hot color—warm=inviting, cool=repels, The limitation to red, white, and black simplifies and brings elements together, the use of the dice to point to the text is great, the apparent randomness of placement of the shapes suggest the "chaos", the randomness at winning at a casino.

I read the headline first, the text second.

You win, pal! \My Best,

Gary