Re: Advert very unclear after going to print
In my experience in a Scottish national newspaper it is in most cases to let the RIP software deal with RGB photos but it is in the rasterized areas where the problem occurs. If I was in your shoes I would deal with these areas first:- 1. before you export to PDF, create a bitmap copy of your blue feathered area on the left at the res. you want. 2. Use layers to design your doc. (you may have). 3. if you can crop as much of you photo as you can as complex use of Xara transparencies produce clipping masks on export. 4. Put text on top most stack of your drawing, it would be loads better if you used a layer to so this. 5. Use the Advance Options on your PDF export and if the newspaper will allow use PDF 1.7/8. 6. This is an OR option if you don't want to use the list previous and do what Mike states and create bit map copies of the effected areas and maybe think of "reversed knockout" where you blow the text out to leave white paper below. Have a Google search on that one.
If you are going to be doing loads more ads buy yourself a copy of Acrobat Pro even an old one will do as it gives a huge control over PDF's and takes the guess work out. Hope that helps and please do come back if you need any more help.
Design is thinking made visual.
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