I think we should decide first on the business or it could be a group (but let's stay away from anything political ) Here are some suggestions to get everyone started

An animal rescue charity
-it could be a monthly newsletter for it's members
A real estate company
A bakery
An organic farm
-this could be a general produce farm or a specific kind of farm
A gardening or horticultural group
A neigbourhood Newsletter
-I am thinking of apartment/condo complexes or a community living/manufactured home complex where you have both building/landowners and residents represented in the newsletter

Or the newsletter could be the business and it could have content and advertising (yes I know this sounds a lot like my business, but the newsletter could be specific and different in its content.) It could for example be about dogs and it could have articles about caring for a dog or about the history of specific breeds and it could have advertising for fictitious businesses such as vets, groomers, pet supply stores etc.