Where's the HTML and where's the structure?

[covoxer]

Well, it looks like it's a time to talk about concepts. So the straight answer to the question: "Where's the HTML and where's the structure?" is "Somewhere inside a black box which you should not care about."
Do you also ask where is the "PostScript code" when you create graphics? I don't think so. Our approach is to eliminate the need of designer to see or alter any code at all. And to stop him worry about how it looks. After all, what's important is - how you design it, and how users see it. Why should designers or users care about how it is processed by their hardware/software? This is a problem of the programmers.
As I say, this is a concept. We feel that html is mature enough to close it's childhood page and get rid of manual editing. Most information types has grown through this stage - first raster images were coded manually on per pixel basis but no one does this today, first formatted text was coded manually (quite similar to html), but no one does this today, PostScript was edited manually but none does it today...
Yes, there is a strong dominating trend that html has and is supposed to be created manually (or near so). There even a lot of "guidelines" and "rules of thumb" mostly created by the mature, highly experienced html coders. But then again - this all is like advices on how is it better to write your RTF or LaTeX well formatted book using a plain text editor. As soon as you get Word, you don't need them any more.
The WD is a first step in this direction.