Xara acquired by MAGIX

[MEB]

And here is the link to the news posted at Magix AG:
http://site.magix.net/eng/investor-r...ecialist-xara/

[stratocast]

I think I'll have to take some time to let this sink in.

[jedfrechette]

From the linked press release:

Jürgen Jaron, CEO of MAGIX AG: "With Xara we are expanding our customer base in the UK and US. At the same time, we are adding strength to our photo segment with powerful photo and graphics solutions."

I'm trying really hard not to have flashbacks to the acquisition of Canvas by ACD.

Oh well, I guess only time will tell. Best of luck to all those involved.

[RTK]

It's scary news to me and I would just hate to see future Xara X development shelved because of this. Then again, with this change Xara X should have a bigger chance being discovered by prospective buyers. If it sells - it will be developed I would think (it only makes sense, no?)

Can't fault Charles for this, I'm sure he did what made the most business sense. It's tough times in many areas.

As mentioned earlier, I'm also curious as how this will affect the Open Source Project?

Risto

[jamesmc]

What can I say?

"Oak trees can start producing acorns when they are 20 years old, but sometimes can go all the way to 50 years for the first production."

[remi]

>> Fur unser Deutsches freunden, kennen sie Magix? Can you tell us of your experiences with their software?

I own two products from Magix: "Video deluxe plus" and "Webradio deluxe". The software is good, has a lot of features and a nice look and feel. There are also other video editing packages available here in Germany, but I prefer the products from Magix.

The products from Magix are very well known here and that's the great point with this deal: You'll find their products in large retail stores like MediaMarkt/Saturn, there are a lot of computer magazines with large advertisings from Magix and a lot of tests of their software products.

I would say, their public image is positive and they know how to do marketing. In my eyes it's a great decision from Charles to go with Magix.

Remi

[ankhor]

I would say, their public image is positive and they know how to do marketing. In my eyes it's a great decision from Charles to go with Magix.

Remi

Yep, totally agree, good software for a reasonable price.
Just like Xara products are. I have been using Magix Music Cleaning
Lab for many years now, to clean up my vinyl records before
burning them to CD. And my cassette tapes. And music studio,
but an older version it was still so good. I didn`t feel like needing a new one.

So I have confidence in Magix.

And congratulations with the new move.

And I know that my new magix logo`s were good, but that they were going
to buy the whole company just for that, who would have known <lol>

http://www.talkgraphics.com/showthre...t=24011&page=3

[BONES]

I'm trying really hard not to have flashbacks to the acquisition of Canvas by ACD.

Is that what happenned? I thought they had just folded or something.

Anyway, from the Magix press release it sounds like a very positive step for all of us. Xara will remain a separate division which indicates that they have little or no intention of interfering with the important stuff. This should be seen as great news by we customers, I think.
The company I work for was acquired by Autodesk [the world's 4th or 5th largest software company] 8 or 9 years ago and it has mostly been very good for our product development as it has allowed us to take more risks and spend more time brining new products to market than a small company can afford. On a personal level, it was much better when I worked for Discreet than it is working for Autodesk but fundamentally it has been a big win for our customers.

One thing though, I'm impressed with the figures they quoted for Xara. I always worry that companies of this size will simply fold so it was good to see that Xara is in fact a fairly solid business. Congratulations Charles and co.

[timo.heil]

Talking about the audio products from MAGIX: their Samplitude (www.samplitude.com) and Sequoia are among the best audio apps one can buy. The audio engine has a very high reputation in the industry. Many audio engineers e.g. prefer it over Protools and espcially Sequoia is used in the broadcasting area and for Classic Music Recordings, due to its supreme sound quality and processing/editing features.

Some of you may know the Vienna Symphonic Library (http://vsl.co.at), which was edited with Samplitude e.g.

So, the consumer oriented "MAGIX Music Maker" is actually a stripped down version of Samplitude. One can say that Music Maker's audio engine is better than the one in Protools ;-)

[masque]

I too feel like I have lost an old friend, proud of the fact the company was British . Time will tell how good the change will be.

To me the Britishness of the product was a big point as well. The fact that it worked better than any other for what I require was the main point of course and I hope that will carry on being the case.
An Indian company has just bought British Steel, the Chinese are building cars in Birmingham and the Goverment seems to have been bought by President Shrub. The corner shop and Xara were all I had left to hold on too, I really hope its successful.
Derek