Illustrator CS 2

[GroWeb]

Awe... Glenn...

For someone who works in the psychology field you have a hard time relizing how resistant to change people, in general, really are. If it works do not mess with it.

Ah, John; the operative phrase is "if it works". Being in the psychology field I know that the secret of success in helping people develop the motivation to change, is to bring them to the realization that what they are currently doing is NOT working -- at least, not as well as what they COULD be doing. Isn't that also the first task of any salesperson? The new Xara introductory movie does a great job of fulfilling this task.

The second task is to demonstrate convincingly that the change they fear is really no big thing, and can be accomplished with just a little effort, which will be generously rewarded by the resultant benefits. One way to address this task is through testimonials; but there are many other ways as well.

Glen

[John Rayner]

Microsux users know there has to be something better. Mac/Adobe folks are convinced theirs is the best. Almost like a hare Kirshna thing...