Please don't bog Xara down with templates and wizards. Serif do that to death and it makes people wary of using their software for serious tasks, (even though some of it is capable), because of the perception that it is primarily for producing 'effortless' flyers for the local scout group or a quick card for mothers day to save having to go and buy one.

PDF export maybe. The idea of increasing it's usefulness for page layout appeals, which I already use it for, so long as it doesn't interfer with the basic core program or turn it into coreldraw.