Affinity sold to Canva

[Jonopen]

ah, my apologies Mr. Moderator Emeritus Dude, Sir...

such a move by Canva/Serif is not unexpected though, if you think through the affinity business model and it's financing, though who it might have been was always an open question

it remains to be seen how things develop

Although I was vaguely familiar with the company name Canva, I didn't know much about what they did or produced - quite a lot as it turns out.

I think this will an interesting acquisition (partnership?) for the future and I'm reasonably hopeful. Maybe this will be the answer to Serifs missing website and online design presence.

I thought Serif's personal video announcement was a nice touch for jittery end users. As you said, time will tell.

[bwood]

The Affinity forums and the Facebook groups are exploding. Users believe this is much like the Adobe arrangement. Probably far from it. If they move to a sub model it’s much cheaper to begin with.
I often wondered how they were virtually giving away these apps at their current pricing. Perhaps they were playing the long game. Acquiring many through low pricing, and leveraging the sale to canva with the sheer amount of people using the apps. I never went with the suite, but I do use Photo and Publisher. I have original versions. Never bit on the suite. And just updated the ones I have.