As of Plus v23.7
Web Blocks in Freeform Websites
A Freeform website is any website project that was constructed using individually placed objects, as opposed to a Modular website that is built only from Web Blocks. Now when you add a Web Block to a Freeform website, it gets converted into ordinary groups, one group in each variant. This makes it easier to work with the contents of the Block in a Freeform site, since it avoids having a mixture of Web Blocks and other objects on the same page. For the same reasons, any existing Web Blocks in a freeform website are automatically converted to groups when the website project is opened. A warning is shown on open if any Web Blocks have been converted.
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In summary, The Block Toolbar is shown when you are working with a modular/block website. It does not appear when a block is inserted into a freeform site as it is no longer a 'block'.
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