Yeah, that's a bit of a thing, isn't it? To be fair, i used to use it quite heavily for that purpose but my band abandoned our website a few years ago (in favour of Bandcamp and Facebook) so I no longer need those features. What really irked me, though, was the increasing focus on templates and clip-art galleries and all of that stuff I will never, ever use. These days Adobe seem to offer free access to Adobe Stock for professional subscribers, which makes Xara's efforts look completely amateurish. There were also a few little things that really peeved me, like the changes they made to the text toolbar that hid away features I use all the time (tracking).
Xara will always be my go-to, nothing else comes close for speed and workflow and after 25 years I know it like no other application I use. But I don't have nearly as much need for it these days as I used to. Mostly I use it for mundane things like word processing - keeping lists, writing out song lyrics, etc. The only creative use I put it to is making album artwork for my band and a couple of others on the same label as us.
Once upon a time, everyone I showed it to at work was amazed at what it could do - think about features we had 15-20 years ago that no other structured art package could match - but these days those things are commonplace so now people see it as some quaint little thing the old bloke in the corner uses. (That's me, I am more than twice the age of everyone else in my department, older than most of their parents.) Xara lost their technological edge years ago and I'm not sure what they can do to get it back. Without it, upgrading doesn't seem like a good way to spend my money and for the few hundred bucks I might make from it in a year, a subscription would be downright fiscally irresponsible. That's just the way it is, for better or worse.
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