I think where Modo comes in is say you have a studio and you hire an artist who works on StudioMax or Maya or whatever and many others in said studio work with LW... no biggie, a flick of the switch and voila... Max enviro... this way they can hire based upon skill as in apposed to app preference... Total bonus for all companies looking for such flexability eh

Price ? hmmm, that's one of the big questions yet to be answered for sure Brett.