February 2015 Video Tutorial -- Creating a Casino Poster Part 1

[Gare]

While waiting with bated breath for Part 2 of the Casino Poster I just had to put some extras in as Rik did. Don't take it serious folks, just done for a bit of fun, although it did remind me of a Casino night some time back in Salford, Manchester. Darn it, Big Swing Band gave away my age.

Stygg

The wait won't be long, stygg, as I'm videoing (is that a word?) some of the steps on making a custom brush right now. And yep, if you saw my SWF in post #31, you're looking at the hand-drawn "extruded" shapes we're going to play with. Add to that some Poker chips and a set of dice Rik lent me (he wants them back when we're done ), and my Goodness, it wouldn't be a Casino Night without some playing cards...the whole deal will be engaging (Gary hopes) and more than anything, technical tricks will take a back seat to good composition.

By the way, stygg, I LOVE your choice of fonts, really, truly, I could use your piece asd an example of good typography if I do the tutorial I want to in April. The only thing? I don't think tilting the phrase "Happy Hour" contributes to an otherwise thoughtful, delightful composition. Text such as yours (and I did try to match your fonts, but only came close) can "embrace" and integrate with the rest of the written idea. Text that tilts like that detracts from reading the notice as an overall text phrase, it stops the reader for a moment when it should lead the reader into completing this terrific deal on beer!

The other reason why I advise away from text at an angle when everything else is at a different angle, is a personal one, a sorry vision of how layouts were done in te early 1970s. I used to see this done by paste-up artists when I worked at my first ad agency, hated it then, but realize now that because we own programs such as Xara, we can do anything we can imaging with text.



Thoughts on this revision?

Stygg, this shows great "Thought Work" and that's where all great Art begins.

My Best,

Gary