I always try and work in layers and this is a natural way to work with your example. Firstly I don't know what the name of your font is so I can't give an exact list for things for you to do but with a normal font I would follow this list:
Type out your word with "space or space again" for man. Place your man in the space
Copy your text and man to a new Layer (just drag to new layer)
In the new layer right click, and choose Create Outline, so that we can apply gradients to the text (I wonder why doesn't Adobe make the text go with gradients without converting the text into outline).
Apply a linear Gradient to your outlined text + man
In your old layer create Outline to all again.
With both still selected under the Object menu through path choose Offset Path and give size to suit around 1 to 1.5 mm with white colour and black outline of about 2 pt.
Sorry you could miss a few steps there by Create Outline of text -->Select both man + outline and drag to new layer --> Then give Gradient to both ---> Go back to first Layer and do the Offset Path on both.
Hope you can understand this and it is nice to see you in Talk Graphics
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