Just think of the number of people like myself who think twice when spending that amount of money on software and the time it takes to put that money back into the business. Much easier to pay monthly. Other thing to remember is how many of us have a subscription out on a mag and if it is not relevant any more to your interest how long does it take to cancel it. I certainly have had a few mags like that and you don't really miss the money a bet a few businesses will be like me when it comes to Adobe products.