I meant Initial caps just like your example Or a another acceptable form is to capitalize the main words only like this: The Fonts and Typography Group is Growing!
I meant Initial caps just like your example Or a another acceptable form is to capitalize the main words only like this: The Fonts and Typography Group is Growing!
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My current Xara software: Designer Pro 365 12.6
Good Morning Sunshine.ca | Good Morning Sunshine Online(a weekly humorous publication created with XDP and exported as a web document) | Angelize Online resource shop | My Video Tutorials | My DropBox |
Autocorrect: It can be your worst enema.
You have me curious now; I'm going to have to research what this capitalization form is called. I think, but am not sure it's called Proper Case.
-g-
I'll be interested to know what you find out
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My current Xara software: Designer Pro 365 12.6
Good Morning Sunshine.ca | Good Morning Sunshine Online(a weekly humorous publication created with XDP and exported as a web document) | Angelize Online resource shop | My Video Tutorials | My DropBox |
Autocorrect: It can be your worst enema.
I don't recall what it is called but I've seen it in Book and Movie Titles for decades.
Soquili
a.k.a. Bill Taylor
Bill is no longer with us. He died on 10 Dec 2012. We remember him always.
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According the wikipedia: http://en.wikipedia.org/wiki/Letter_...ication_titles
House Styles vary by publisher.
Soquili
a.k.a. Bill Taylor
Bill is no longer with us. He died on 10 Dec 2012. We remember him always.
My TG Album
Last XaReg update
Sentence case, is what we use for Good Morning Sunshine. And you are right that it varies by publisher the main thing is that it needs to be consistent through out a publication whether printed or online.
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My current Xara software: Designer Pro 365 12.6
Good Morning Sunshine.ca | Good Morning Sunshine Online(a weekly humorous publication created with XDP and exported as a web document) | Angelize Online resource shop | My Video Tutorials | My DropBox |
Autocorrect: It can be your worst enema.
It's all well and good having an article on good typography, but why spoil it by using white (and pink) text on a mid grey background. I must confess to giving up on it after a short while, my eyes were going blurry. But it was prior to my first coffee, which may have had something to do with it.
Bob.
** Detailed "Create A Spinning Logo Tutorial" is available in .pdf format for download at this link **
Outside of a dog, a book is a man's best friend. Inside of a dog, it's too dark to read. Groucho Marx.
Here's my Rule One for body text, in an ad, brochure, or book: I don't want the reader to ever be aware of it. If the font design is noticed, even slightly, it takes away from the selling message -- or from the author's story.
How not to be noticed? Go with familiarity, with what people are used to. On the web, Arial/Helvetica is AMAZINGLY enduring, what, 60 years now? And Times Roman, though not the most readable book face because of its narrow characters, sure fades into the background for readers, particularly with some extra line-spacing (leading).
Too restrictive for graphic designers? Sure. But in business, it's about sales -- so treat your viewers with maximum readability, and restrict your design side to headlines.
And here's Rule Two -- never, NEVER, reverse out body text in an ad or brochure or web page. Light body text on a dark background is horrible. Because when you make me work at reading, sorry, I'm off to somebody else's commercial.
Hi Jon, and thanks for your take on typography rules.
Can you qualify reverse text any better than "horrible"?
When I was in advertising, I actually interviewed with David Oglivy & Partners (finally landed at Saatchi instead, this was circa 1977), and they had a house rule against reverse text, and I asked why. And the best answer the Senior Art Directors could give me was because David said so.
"Font transparency" is a good goal. The other thing is: when you don't have anything to say, sing it...old adverting proverb—and that's the time to break out the weird fonts. Helvetica, yes, enduring. Times has also stuck around because of its eminent legibility, but dark text on a light background for the web and for print is a pair of handcuffs for a designer, and I don't even know the officer who is handcuffing me.
My Best,
Gary
I disagree about reverse text in advertisements, if it is done right it will catch the readers attention which is what an ad needs to do. One line of bold text on a reverse bar will be an attention grabber, the rest of the text then needs to be able to convey the message and important items in the message should stand out
[SIGPIC][/SIGPIC]
My current Xara software: Designer Pro 365 12.6
Good Morning Sunshine.ca | Good Morning Sunshine Online(a weekly humorous publication created with XDP and exported as a web document) | Angelize Online resource shop | My Video Tutorials | My DropBox |
Autocorrect: It can be your worst enema.
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