The April 2012 Tutorial Discussion

[Gare]

@Mike—

You're really, really close to a winner, Mike.

"Everything must go today"...lose it, no one will read it at that size.

I read in order of importance: yard sale, and more, 131 your street.

Good prioritizing.

@Larry

I know.

Funny.

Now get down to work.



It's my job to be the forum clown, okay?

You can be the magician, and Frances can be the princess, and Mike's a cowboy.

-g-

[mwenz]

Funny thing that line. In version one "Everything..." had greater prominence. Once I rearranged things, it it shrank down to 50pt on that tabloid-sized sign.

Good catch.

Take care, Mike

[wizard509]

OK I got serious. So here is one with no color.

[angelize]

Ooooh I get to be a princess, I like that I even have my own Prince William! (well he may not really be royalty but he's a prince to me!)

Here is a second one from me, I decided to use an old advertising principal: Less is more.

[stygg2003]

Ooooh I get to be a princess, I like that I even have my own Prince William! (well he may not really be royalty but he's a prince to me!)

Here is a second one from me, I decided to use an old advertising principal: Less is more.

How much do you want for the sink Princess I like your second less is more drawing Francis. Just finished two more so tell me what you think before Gary gets back. This poster tut. is more demanding than all the previous ones.

Stygg

[Gare]

It's much improved, Stygg. You got yourself advertising for an event now (and make the date larger!).

I'm only popping in, and my apologies because I n eed to be elsewhere for a few days, and I'd prefer the "in for a penny, in for a pound" approach to teaching. IOW, you don't have my undivided attention, so I feel as though I'm short-changing you by simply posting "nice work."

Let me pick up our discussion on layout and design on Monday the 23rd. You feel free to discuss among yourselves, but I can't provide "quality time" in until after the weekend, cool?

-g-

[angelize]

Well I didn't beat Gary but I will give my opinion on your work Stygg

I like the "Deals on Wheels" that's good I would stretch the words carboot sale a bit to fill a bit more of the reverse bar, and lose the reverse wheels on the right one. Remember Less is More

Like Gary said,Make the date and entry fee lines bigger, this is a sign that will be seen from a moving vehicle, Important info needs to be big so they have time to read it quickly. The Idea with this (and with any advertising), is to a) Grab the viewers attention and b) feed them the important bits first.

I didn't find this tutorial demanding, just a bit too much like real work!

[stygg2003]

Hi Francis,
thanks for the input, much appreciated and more like work is what I meant by demanding but enjoying as this is quite new to me all this text layout and using different fonts to make the design just so. Anyway I've altered my carboot sale yet again, so please have a look. By the time I get this right the carboot sale will have come and gone

Stygg

[Gare]

Looking much better, Stygg.

And thank yourself for not blowing this tutorial off.

This is "Thinking the Big Picture" Time. This is not fancy, this is not elegant, this is the daily staple of designers, this sort of signage.

And we can see that there's more to it than a casual observation yields.

I'm trying to get our membership to look at the Big Picture, and get to examining stuff one might take for granted. And signage is susually in the background of a scene because it's typically poorly designed.

So if you can take something that seems boring, and turn it into an attention-getter, how much better a magician could you call yourself, and rightfully so?

For decades I've been taking stuff others find boring, and make the stuff shine by applying my artistic eye.

Getting paid to do art for a living. How much better does it get?

-g-