There's an old saying in advertising, "When you got nothing to say, you sing it."

Same is true in print. If what you offer as written content is meager, you can attract attention by dressing up your text in fancy fonts.

This is no excuse for not writing content, but it's just a fire alarm, you pull it when you need to.

On the other hand, a message-intensive tome on a web page demands structure, but not the trendy, glossy treatment you'd graphically inflict on something more appropriate in a fashion magazine.

Taste, restraint, sensibilities, and relying on your previous experiences as a design should help point your course.

There is no ideal number of typefaces to use on a website.

The same as there is no social yardstick for excessive use of color, theme, or graphic style on a website.

The message HAS to dictate the execution of the site.

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