Gary -- yes, I checked out Digital Publishing Suite a year ago, when I wrote Self-Publishing Secrets. As you say, it seemed like a hustle aimed at big-six publishers. Way too much money, and way too complicated for me! Back then, PDFs were the best bet... but Jutoh's makes it so easy to get into Kindle, I'm becoming a convert to this sort of HTML-based ebooks. A lot faster to produce than PDFs... no page formatting at all.
Jutoh is excellent for writing and compiling simple ebooks. By simple, I mean paragraphs of text and still images, which I make in Xara. The Kindle, which I'm developing for, won't show Flash or animated GIFs on the e-ink B/W screens. But my color images look great on the Kindle readers for PCs, Macs, iPads, and Android devices. For Kindle, you can just write the ebook in Jutoh... you don't have to worry about fonts or formatting, since Kindle just puts your text in their own font anyway.
Am personally put off by Apple and B&N ebook schemes. They both want access to my bank account, and Apple iBooks is now in a price-fixing scandal in Europe. Also, Amazon lets me sell my Kindle ebooks without DRM -- without encryption -- which is very important to me. I want my customers to be able to copy, paste, print, whatever. They buy it, it's theirs.
The new $79 Kindle 4 is a kick. Great for testing the .mobi files that Jutoh makes, but also surprisingly good as a reader... I got a free copy of Gen. Grant's memoirs, and am reading about the Mexican war. Thousands of free books out there!
Glad to hear you are making iPad apps -- that's neat! -- can you sell them now from your own website, or do they have to be 'approved' by the Apple store? Have a friend here doing that and he had to wait a long time, a year ago, to get into it. I think, if I were able to make apps, I'd probably do it for the Android tablets, so I could sell them myself.
Update -- My basic $79 Kindle 4 won't show Flash SWFs or Youtube Flash videos, using it's built-in browser. Today, tested it with animated GIFs -- first in a Jutoh .mobi file (no luck) and then with the Kindle browser to the GIF on a test web page (no luck).
Moral -- if you're making an ebook for the B/W e-ink Kindles, forget about animation! The Kindle Fire is another matter, of course...
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