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  1. #1
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    Quote Originally Posted by ss-kalm View Post
    Apologies if this is a language problem, but you are not part of Xara's marketing team, unless you are employed by Xara.
    Hehe, yes this is a misunderstanding. I'm not part of Xara's marketing team and I don't see the necessity for other members to act like a member of their marketing team - unless they are paid for doing this (no, I don't think Xara will spend money for this...).

    Quote Originally Posted by ss-kalm View Post
    It seems to me that Xara have gained many more users by the introduction of the Web portion of the programme, than they have lost by not updating the vector tools. Therefore their marketing team is obviously doing things right from their point of view.
    On the other side: Do you know the number of selled licenses? I don't think so, because they will not be published. It's also not known how many new forum members are just giving the new demo version a trial and are asking questions about this and how many are actually making a purchase decision.

    I could name you the amount of the loss of the current segment, where Xara Ltd. belongs to, if that's interesting for you. If they are really successful with their strategy, you should see a significant change in the loss within the current quarter.

    But I must say, I'm not so much interested in their business success. If they go down the hill - so what. If they have great success - so what. My work with their vector editor will not influenced by this - until they're offering some important improvements I'm interested in. Simple like that.

    Remi
    IP

  2. #2
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    Do you have the figures to say otherwise?
    Maybe find some stuff here.
    http://content.magix.net/cms/magix_a...009_nocopy.pdf
    Last edited by haakoo; 28 June 2009 at 08:27 PM.
    IP

  3. #3
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    Yes, you can use the mentioned PDF file, in order to learn something about the business success. In order to interprete the business figures right, it's important to learn something about the different segments within the MAGIX AG:
    • The multimedia segment contains the main business of MAGIX with their video and other multimedia products (the core business).
    • Xara is not in the multimedia segment, but in the venture segment (because of the different risk structure) together with the Online Services, and the Mufin music recognition and music recommendation technology.


    At page 28 of the mentioned PDF file you can find the results of the different segments. The venture segment, where Xara belongs to, has generated a loss of -1.169 kEUR (EBIT) in the reporting period.

    Regards,
    Remi
    IP

  4. #4

    Thumbs up Re: Thank you and good bye! I'm no longer Xara's target audience.

    lol
    No, I am not smoking anything remi... I am just standing up and letting the team know how I feel.... which is great!!!
    Also... I just converted and avid Dreamweaver/Adobe user into a XARA Pro 5 fan specifically due to the improvements in the program. I am feelin goooood!
    More Kisses lol
    IP

  5. #5
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    Hehe, sounds good.

    Enjoy your time with Xara Xtreme Pro 5.

    Regards
    Remi
    IP

  6. #6
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    But it does state some more
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

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  7. #7
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    Hans, please read more carefully, what I've written:

    Quote Originally Posted by remi View Post
    If they are really successful with their strategy, you should see a significant change in the loss within the current quarter.
    You have to wait until the next business report, in order to see if there is a significant change in the loss or not.

    Remi
    IP

  8. #8
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    Oh but there will be a loss,that i know already
    But not to the fact you would make yourself believe what's the cause.
    IP

  9. #9
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    What are you talking about?
    IP

  10. #10
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    Default Re: Thank you and good bye! I'm no longer Xara's target audience.

    Didn't someone tell you there's a economic crisis going on??
    This would cut down on any company's revenue.
    So you can't say its due to scaring off old users or by new users simply not buying because they don't have the money to buy in the first place.
    We already had a discussion whether Xtreme is a pro product or merely for the hobbyist.
    Even when used by a pro it usually is a one man business and crisis hits them hard.
    So he/she needs to prioritize and skip the upgrade or new user not buying in the end.
    We can't tell but it will reflect on the income of Xara
    Sadly but true.
    IP

 

 

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