Quote Originally Posted by nutmeg
Thanks for the links! but isn't the answer I'm looking for.

I don't want to remove the background as there's nothing to remove.
I want to know how to make the white background of the Rose invisible when it is placed in illustrator. Please look at the example attached.
Anyone know how I could do that either with Photoshop or Illustrator?
Thanks!
Your background isn't transparent, so you have to remove the white background if you need this image with a transparent background in Adobe Illustrator. There are some different techniques to do that with Adobe Photoshop and you'll find some of the techniques in the tutorials above.

Here is another tutorial called "How to Create a Transparent Background in Photoshop", but it's only one method to do this. There are still more tutorials about that.

btw: JPG doesn't support transparency. Use .PSD, .PNG, .TIFF or .GIF instead.

Regards,
Remi