One of the main strengths of I-us is its content. Adding glitz and eye candy to a site is simple in today’s world. The hardest thing for most companies to come up with is meaningful content that is kept fresh and up-to-date. With these forums I-us has created a way for the customers to provide the majority of the content for them. Content that is fresh, new and targeted exactly where the customer wants it. Hey, you could even create a buzz word/phrase like “Content on demand”. I was talking to fellow this weekend that has had several successful startup “dot coms”. And something that he said stuck in my mind, “The difference between a success and a failure is providing all the things that the other guy thought was unnecessary.”

Mark Hanson