Hey, you know we've sold Webstyle since 1998. Let's hope the Webstyle 1 owners didn't think we were selling out to the professionals when we released Xara X!
We like to think of ourselves as a company that provides solutions for anyone wanting to create graphics, whatever their level of skill and ambition. We also like to think that we provide the best possible solutions at both ends of the market. One target market is as legitimate as the other to my mind and we'll give them equal effort.
Perhaps more to the point of this thread, I don't think you need to be worrying about loss of custom. Let's face it, the majority of people out there simply don't have the design skills to produce good web site graphics - they could try some DIY or they could bodge some stuff out of a bitmap collection. On the other hand they could pay $69 for Webstyle and produce an infinitely more professional result, but we're still a mile away from the sort of people who might pay what it costs to have a designer produce a truly made-to-measure, unique site design. Even with my boundless confidence in Xara products I don't think you'll notice the impact among your client base.
Xara X is the tool we use to create the Webstyle templates. Unfortunately there is an interim stage where the graphics are altered to work as Webstyle templates. We had hoped to cut out this stage so that everyone with Xara X could produce templates. err, we failed. We're going to try again.
Kate
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Kate Moir
http://www.xara.com
http://www.buyfonts.com
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Kate Moir
[url]http://www.xara.com[/url]
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