This I understand, and agree with. It's just so obvious that you don't use your own product that it first appeared cringeworthy. But yes, Xara the company isn't who the product is aimed at. Same as Dulux isn't aiming at artists who produce photo realism.
On a bright note, I've just finished a site that looks perfectly fine, works as I want it to, and I only had to step out of the Xara box once (social media sharing stuff).
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