Affinity have three programs - Designer [vector] Photo [raster] and Publisher [dtp] - they started out on mac to give competiton to Adobe, by offering subscription free programs for Graphic Design and Illustration and then Publishing; all three are also available for Windows

The Ui will take some getting used to after Xara, especially if you are not familiar with Photoshop/Illustrator/In-design - they do not do website generation - they are not a direct replacement, but for generating graphics i find them on balance just as good; Photo has a wider range of bitmap specific fuctions and tools which you would expect from an adobe competitior [which xara never officially claimed to be afaik]

they are an offshoot of Serif and you will find them at https://affinity.serif.com/en-gb/ [and not affinity.com who are someone else]