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[Egg Bramhill]

I prefer of mother of the bride outfits....

Just as a suggestion, it's often worth looking at how similar businesses to yourself are achieving a high rating. Using your preferred search term I found one high on google search was using Google My Business to push that search term by adding it in brackets after their company name, i.e. Business Name - (Mother of the Bride) which seems to rank well. Their website title doesn't include this but they do tend to use it in their menu structure.

And perhaps changing your Google My Business from "Women's clothing store in Easington, England" to a more bridal focused content?