HP Logo update

**gwpriester** · 26 December 2016, 12:06 PM

There was a problem last night with attachments (fixed now). So here are the visual materials I was going to post last night.

**handrawn** · 26 December 2016, 02:10 PM

that reminds me gary - we are due in london in the new year and due a revist to the tate; I remember the blank canvas with the stripe down the side, from way back in the day... was it art?... guess that's in the eye of the beholder...

**Egg Bramhill** · 26 December 2016, 04:57 PM

http://www.theverge.com/2016/4/5/113...ogo-spectre-13

**handrawn** · 26 December 2016, 05:02 PM

thanks egg for the link

see, the product is what counts, which in Hp's case is good; logo: who cares at the end of the day, except I cannot let the designers get away with saying what they do is special

**Acorn** · 27 December 2016, 03:26 PM

Doesn't look like an h or a p to me; I would always want to complete the gylphs.

Acorn

**Egg Bramhill** · 27 December 2016, 04:19 PM

As someone pointed out, it could also be bp

**gwpriester** · 27 December 2016, 05:48 PM

As someone pointed out, it could also be bp

Well yes. But the echo of the exaggerated ascenders and descenders of the famous hp logo would suggest to most the hp logo. But I'm keen to continue arguing for the sake of argument if you are.

**AndFarr** · 28 December 2016, 06:43 AM

I have to say that I think the new logo is poor. Why ? Because it requires the viewer to know what it represents in order to understand what it means.
It is only obvious to those in the know.
I came up with this logo which I think is a little more elegant and clear in meaning.
- Andrew