Gary,

In my company that I work for, our web site is p-s-s.com, pss.com was taken. This is one pain in the rear because when you try and give out the web address over the phone or in conversations, it is very hard to get the hyphen part across. The less you use the better it is. For print work the shorter the better and the less hyphens used the better. If your client puts the long name on a business card do they really think someone is going to type all that in to get to their web site?

As far as search goes, I would think most people would be using search terms like appraisals, New Mexico, classic. The address can help for SEO but the body of the web site will be what will get the ranking for SEO as long as there is good content.


Ray