Unbelievable, but it seems to be true.
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It is hard to imagine that anyone who saw Red Bull's advertising slogan would actually believe the caffeinated soft drink "gives you wings", but in litigation-hungry America the claim has been officially falsified.
Benjamin Careathers, a regular consumer of the fizzy drink, sued the company for false advertising, arguing that after 10 years drinking Red Bull he neither had wings nor any enhanced athletic or intellectual performance.
According to the complainant, the Austria-based firm deliberately misled unsuspecting customers to spend millions of pounds on the premium drink in the hope of gaining an edge on their competitors.
And fearful of a costly and time-consuming trial, Red Bull was forced to settle the case out of court, pledging to refund $10 to any US customer who bought the drink since 2002 and agreeing to amend future advertising.
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