This is a great analogy of renting from elsewhere on the forum
Question: Why do car companies lease cars?
Answer: Because it makes more money for them, and it leaves you with less money!
The same is true for any product.
Anyone trying to justify/explain what Adobe is doing needs to keep this in mind.
Now imagine if every car company decided that they were going to stop selling cars and would only lease them.
They could sell it to the public with BS like: "You will always have a new car!" and "Now you won't have to wait for new features anymore!"
To continue the analogy, cars at the end of their lease would be destroyed so there wouldn't be a pesky used-car market. Sort of like not letting people sell their software licenses anymore, like the CC.
Everyone would eventually have to lease because the old "Perpetual License" cars would become obsolete and end up in junk-yards.
The car companies could speed this process up by refusing to sell spare parts anymore. Sort of like refusing to upgrade software anymore.
Oh...and for all this benefit, your cost of driving will of course have to go up by 2 to 3 times.
What do you think the reaction would be?
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