Using keywords in page properties vs. text

[Giordano Bruno]

Okay, so this isn't really a Xara specific question... I have been told to arrange the text of my pages to highlight keywords for better search results, but there is also the page properties box which allows me to enter keywords for the same purpose but not be seen by the viewer... my question is: Is incorporating keywords into visible text superior to using the keywords box (for the purpose of search prominence)?

[covoxer]

Is incorporating keywords into visible text superior to using the keywords box (for the purpose of search prominence)?

Yes, it absolutely is. You must have all the relevant keywords in your text on the page. Visible. You can also highlight the most important of them with the larger font size and bold attribute. But this should not stop you from adding the most important terms to the keywords list as well.