You can knock it but you cannot deny that an obscene amount of people are on facebook, and around 15% of our business sales come from people having viewed our facebook page. Think about it, you can have 500 friends on facebook, and each of them has 500 friends on facebook, even with some mutual friends that is a lot of references, and they are good references because you are usually dealing with a friend or friend of a friend.

Like a little village situation.

Kash