Im not convinved this is actually a scam, it looks like this site has hurt a LOT of online businesses and the owner a MR Ed Magdeson seems to get somekind of futile kick from it.

I have done a bit of quick reserch and cannot find anything to link the 2 sites at all but did find this:

http://www.fairness.com/forums/messa...ssage_id=25753

So far as reputationguy from the looks of it the only thing he is going to do is what has already bee suggested create a couple more blogs or sites targeting the same kewords and try and move their search results down away from page 1.

Terrible situation to be in and from the looks of it not a lot seems to get the problem resolved apart from the above, there seems to have been a few businesses that have tried to get him into court but with no joy at all.

As with most things online there is a right way and a wrong way the right way involves you creating more keyword rich content the wrong way well hey know any decent hackers??????

lol

Best of luck and sympathies to your client people like this really are scum

Chris

PS

He also has his own site that seems to be a bit useless but hey here it is:

http://www.edmagedson.com/