First, Xara is a great program! Finally a web design program I can understand.
The instructions for inserting an swf flash file are also very simple. I can't see where I could possibly have gone wrong. I created an .swf slideshow via slideshowzilla. On .web project, I inserted a rectangular placeholder exactly the right size (240x240), then under web properties I selected placeholder, checked flash, and navigated from there to the proper swf file. I saved, exported to an html to check my work, and each time I get "load fail" where the flash should be. Any ideas as to what is going wrong? Much appreciated.
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