Re: Working in CMYK
There are so many programs out there and getting a basic .tiff is safer for a printer to be able to get depenable results.
Compression creates more time when creating a plate as the plate maker has to calculate more how to make the image. Taking extra time when the artist could furnish an image which won't do this means they can print more jobs at a lower cost.
The question is do you want to use compression more than getting printing for less?
The minute the printer accepts compression then they have to start explaining to the client what is going on and why it doesn't work. The client if they did their own artwork thinks they are hard to understand and hides these problems within the way a .pdf is made.
I often get in .pdf files for sending out for business cards, and I can only accept files that are properly made because we don't want to eat the expense of the clients mistakes.
All text must be curves, no compression of images and all images must be 300 dpi and CMYK.
You'd be surprized how many people can't figure out a business card is 2" x 3.5". But you get all kinds of mistakes, I've seen loads of them. Mostly people who don't understand image resolution for print and for web are completely different. I got one business card designed on mac, the proportions weren't even 2 x 3.5, there was no bleed, and it was 17" wide.
Of course the type was rastered in Photoshop because he didn't send fonts or convert to curves and the serif font looked deplorable when reduced to the correct size.
But it looks good on the screen. you should print your work out to be sure of how it prints. That one process tells you worlds of what you need to see.
They they complain that it is not a good result.
Some printers have the software to accomodate this compression. Best not to argue. Gangrun only printers will not take compressed images.
The ones who take compression still prefer no compression however. .PDF allows compression of line art and text and no compression of images, it is a better trade off, makes a smaller file size, gives you the best of what you can get and it is a .pd which is going to work.
Not all printers use the same monitor optimization, find one that use the same profile or you have to readjust your work just to accomodate one that is not using industry standards.
Bargains are not always bargains.
Last edited by sallybode; 18 February 2006 at 05:39 PM.
Every day's a new day, "draw" on what you've learned.
Sally M. Bode
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