I just wrote a review of Expression Graphic Designer (Acrylic) for Communication Arts Magazine. The review will appear in a few months.
I asked my media contact if they were targeting this product to professional designers and art directors and she said yes.
If this is the case, then I think Microsoft has its work cut out for it.
About 87-90% of design professionals work on the Macintosh platform. They use Illustrator because that is the tool they learned in school and is probably going to be the tool they stick with no matter how much they like or dislike it. It is a tool that they use to create with. No more no less.
Professional designers and art directors working in Windows use primarily CorelDRAW and Illustrator, and those with any sense, Xara X :-)
As a program designed to be used by professional artists and not software junkies such as we, there is precious little here to attract a DRAW or Illustrator or Xara X user to use Acrylic as a design tool.
Unlike many of us software junkies who really get into software, read the manuals, buy the how to books, and of course, love to download and play with beta versions and provide feedback to the maker of the product, professional designers could care less about software. Most love their Macs and would die before they would use a Windows computer, never mind how great a Windows software proudct is. For the most part, they don't read the manuals, they do not buy the how to books, they do not subscribe to computer or software specific magazines (AdWeek, Communication Arts, Print, Graphis yes) and they are not part of on-line software conferences. The have a job to do, and the software they use is no more or less the tool they use to do their job. For these people to switch products, it has to offer features that relate to their job and are just clearly a quantum leap forward. A good example of this is Adobe InDesign vs QuarkXPress. And even though Quark is finally seeing and responding to the errosion of their user base by InDesign, the majority of publishing designers are still using Quark. They learned how to work in Quark and do not want to take time they do not have to learn another product, even if it is superior.
Acrylic's text handling capabalities, one of the major considerations for any designer or art director is a joke. I might be wrong, but I could not find a way to close the line spacing, short of individually moving a line at a time. Most of the text editing tools that I needs as a designer are missing.
Standard Windows keyboard editing shortcuts, such as Ctrl + right arrow key for skipping a word at a time, or Ctrl Shift + right arrow key for highlighting a word of text at a stroke just puts the text into a kind of floating state. This is just so wrong.
For a designer, the ability to use text is not a feature, it is a fundamental requirement. Acrylic's text capabilities just does not cut it.
I did like the warping grid and the bevel used with the Lighting Tool. And even though it is a feature that Illustrator has had for some time, the Eye Dropper tool for copying attributes is something I hope Xara will someday adapt.
Those who have used the photo stitching feature have been very impressed with it. I did not have time or space to address this.
If I were going to design a tool to woo users away from their current product, I would make the user interface as close as I could to the product I was trying to attract users from. White there are some functions of the UI that are familiar to software users, there are some that are downright nighmarish. In an attempt to unclutter the main menu, many functions have been hidden inside inappropriate tools where I would never think of looking for them. In my opinion, the UI needs to be totally redesigned.
In short, as a tool for people who like to learn new software and who might enjoy some of the features and tools, Acrylic is OK. But if Miscosoft is trying to dislodge Illustrator and CorelDRAW from their domination of the design and publishing software roles, they have another think coming.
On the other hand, I never thought Internet Explorer would replace Netscape. What do I know?
Gary
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