Quote Originally Posted by gwpriester View Post
Totally agree Bill. Less is more. Especially given the short span of attention most people have. People visit a website to get information. The easier you make it for the visitor to get the information she/he is looking for the better.
Quote Originally Posted by ernie-f View Post
Gary 100% agree. When I do a website for a client I'll be paid, because it's my job. I limit the count of words. If the customer wants more, he has to pay more. That helps keep the text short.
Both laudable but Bill still has a real-world client to deal with.

@ernie-f, I do not believe you are telling your client they cannot have their prose but you are advising that prose cover 10 extra pages and each page delivered has a cost, regardless of content.

I believe Bill has to advise his client that there is additional design work involved that extend the original agreement, be it pop-ups, accordions or pages.
I felt my suggestion addresses the problem and the expectation of the client so that Bill would be in a sound bargaining position.

Acorn