Both laudable but Bill still has a real-world client to deal with.
@ernie-f, I do not believe you are telling your client they cannot have their prose but you are advising that prose cover 10 extra pages and each page delivered has a cost, regardless of content.
I believe Bill has to advise his client that there is additional design work involved that extend the original agreement, be it pop-ups, accordions or pages.
I felt my suggestion addresses the problem and the expectation of the client so that Bill would be in a sound bargaining position.
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