Serif email today:

..It was just last Thursday when we launched Affinity Designer on the Mac App Store with a 20% discount - and it's crazy what has happened! We've topped the App Store charts around the world, Apple has given us their Editor's Choice award and perhaps better than anything we have had hundreds of reviews posted on the App Store already with a perfect 5 star rating..

I think I'd call that a massive success, and all from a company I've specifically avoided in the past because of the way they do business and I've never liked their software. I bought it.

It's such a pity Xara ignored this space when they could almost have had it to themselves.