Help with logo

[gnurf]

I made a logo design ages ago for a Finnish company called Satunallet which roughly translated means story-book teddies (satu = story/tale, nalle = teddy, nallet = teddies). They originally started with selling and distributing story-books but later on concentrated more on puzzles, games and accessories like coloring pencils etc, and now they would like an updated logo.

Obviously I suffer from a "writer's block" and don't find any ideas that work. So far I played with the ideas of two teddies building a tower with ABC blocks, or teddies building the word "satunallet". Another idea is to put the word satunallet inside a simple jig-saw puzzle.

As it is a logo the ideas I've sketched so far are too complicated, they need to be simplified a lot.

Any one got any tips or ideas? NOTE: this is not a request for a logo design, merely a push to get me in the "right" direction!

I attached the original design for you to see the current look and feel.