Presently, I have a few jobs/commissions to prepare in the next few weeks. The company is placing ads in different manufacturing periodicals and printing brochures for upcoming trade shows. Good or bad, I've been given carte blanche for conception and layout. I enjoy it and I learn from it. I don't have an enormous amount of experience in advertising or marketing perse.
I was asked for essentially, 2 reasons. One, I know the product well enough because I used to work on the floor making the product. Two, there aren't many illustrators and/or graphic designers locally. Three (oh, yeah) - it helps if you're friends with the owner.
Recently, I posted some examples of one of the brochures that have gone to print. I'm working on a second 11x17 brochure. The company creates a product that competes with other outfits that produce the same product but there are slight differences. They serve the same purpose in the end however.
To set my client apart from the rest I had to find a legitimate reason why people should choose his product over theirs. Ok, enough boardroom crap. Essentially, his company and facilities are capable of producing custom sizes, metal gauge, and finish. I decided to capitalise on this fact and came up with this "hands on approach" angle. I came up with a 'Santa's elvs' concept.
BTW, the company makes wire grid decking for industrial type storage.
Attatched, is the COVER wip.
In is rendered in Bryce. I used a combo of native boolean objects and 3ds imports. But adding miniture construction workers "makes" the image. I'm not saying it's spectacular by any means. I just thought it relayed the impression well.
A footnote to this though. It took some time to assemble properly in terms of sheer filesize. Very sluggish to navigate even in lowest res wireframe mode. I reduced the poly count as much as I could without trading quality. The original is 8.5 x 11 @ 300 ppi(1/2 the width of the brochure). It took 9 hours to render [img]/infopop/emoticons/icon_eek.gif[/img]
Sorry for all the gumb-flappin'!
Wayne
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