Thanks to many on TG this winter I took a deep dive into understanding Xara pro, and the use of coding. As I use Pro for everything I can do posters, newsletters, cards, graphics and web. I think it’s the best all round package around.

But … Having come from a broadcasting and marketing career, I think some of the branding has been very confusing. That confusion well documented on TG. Just go back and check all the packages available; many of which do the same thing.

Younger people want something fast and easy. Hence blocks. Plug and play. “I want my website now”, and having brought up two daughters they do not tend to update programs, unless it’s auto updated with apps on phones etc. Having a visit over the weekend I proclaimed what I learned to do on pro+. Crickets. They’re interested in the end product only.

The Xara group on Facebook was left in the dust. Social is a knife edge. You must leverage what you’ve done on one platform, to the next big thing. You have to be nimble.