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  1. #1
    Join Date
    Dec 2006
    Location
    Melfort, Saskatchewan Canada
    Posts
    565

    Default Advertise more Xara !

    Over the years Iíve been completely satisfied with Xara. I donít mind the yearly model, and I love what Xara accomplishes for me. For my needs which are many are answered. Any questions I have I answered on the board.
    Having 49 years in broadcasting and marketing, now retired, I donít understand why Xara and Magix donít advertise more.
    Xara offers a toolbox which is very inviting. Xara needs buzz. Magix sometimes does promotion, but nothing in Magix even comes close to what Xara can do.

    Wordpress slogs along, with monthly rates, and costly add ons. Many of these are answered in Xara. But I never hear peep about this package of software that does everything.

    Many have left the Adobe herd, to move to Affinity. Thatís when I thought that Xara might have advertised heavily to gain more users. Iíve moved several parties to join Xara. Once using the software they love it!

    This is meant as a discussion point only. Why canít Xara advertise more?
    Bill Wood
    Expresiv Designs.
    Charity Web Design
    XARA Pro+. WD17, Designer 17. Premium packages.

  2. #2
    Join Date
    Feb 2007
    Location
    UK
    Posts
    19,569

    Default Re: Advertise more Xara !

    xara gmbh network; they do it a lot apparently on social media and elsewhere; they are aiming for the office based customer now, corporate with big or small C; 'cold advertising' in the traditional sense is possibly not good value for money compared to 'word of mouth/twitter/facebook... from peer to peer

    for all I know magix is the same
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  3. #3
    Join Date
    May 2002
    Location
    Canada
    Posts
    3,125

    Default Re: Advertise more Xara !

    I have not seen nor known many professionals using xara for their business. Proof of that is next to no one near me in the metropolitan Toronto area which has millions of people. The ones that run a business and make money are using adobe products and some use Serif. Xara desktop application therefore is and will never compete nor wants to compete with those companies nor their web design capacity is in par with other web design platforms out there. So what are you left with, the cloud +

    This is their saving grace and this is their only way to survive. They tagged along Xara desktop on the offer just so that they can keep it alive with a feeding tube.

  4. #4
    Join Date
    Feb 2007
    Location
    UK
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    19,569

    Default Re: Advertise more Xara !

    Quote Originally Posted by behzad View Post
    I have not seen nor known many professionals using xara for their business
    if by this you mean those who are in the business of taking on clients I would tend to agree

    the niche that xara appear to be exploiting is to offer a product that enables companies to do the work themselves; lets leave open the question of whether the standard of work will be the same, what it does mean is that companies that go down this route do not have to contract out work and so, in theory at least, can save both money and time whilst still producing an acceptable product
    Last edited by handrawn; 28 October 2021 at 02:24 PM.
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  5. #5
    Join Date
    May 2002
    Location
    Canada
    Posts
    3,125

    Default Re: Advertise more Xara !

    Yes I meant businesses that work with Xara desktop (design agencies). The work that a good designer can produce is not on the same par with what templates give. But people in general are cheap and do not want to pay for design when templates and drag and drop web programs are plenty.

  6. #6
    Join Date
    Feb 2007
    Location
    UK
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    Default Re: Advertise more Xara !

    iI know people who think 'fancy websites' are a waste of time and money that would be better spent on social media promotion and advertising for example - on the basis that a website just has to function, it is no longer an advertising tool in itself
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  7. #7
    Join Date
    May 2002
    Location
    Canada
    Posts
    3,125

    Default Re: Advertise more Xara !

    For sure. It is a business card. Social media advertising is another ball game on its own. Nothing that novice person can do properly same goes with SEO. People think they can go cheap on those and get results but that is not the case. I hate cheap clients.

  8. #8
    Join Date
    Dec 2006
    Location
    Melfort, Saskatchewan Canada
    Posts
    565

    Default Re: Advertise more Xara !

    Hate to mention another product, but Wordpress comes up in conversation a lot. The dirty secret is the initial monthly from WP does practically nothing. If you need a gallery, that’s more cost and another add-on, and it goes on and on. Many software products now offer blog integration. I’d agree that the Cloud app is not up to snuff yet and Affinity has not put out a web developer as yet.
    But I do get excited when I can show a client that Xara is not that hard to learn.
    The client discovers that Xara can draw, and also produce a newsletter without that much trouble.
    Professionally, if a client farms out a website they don’t care what programs are used, because they farmed it out.
    I think Xara walks the fine line of making the cloud version not too difficult to learn as Xara pro. It’s a very fine line, and must include templates in the cloud version that challenges WP templates.
    Perhaps it’s time for a more aggressive approach, dropping the price of Pro+ and Cloud. People can learn the cloud version, then dabble in Xara pro at the same time. I believe @acorn or @egg mentioned a plan such as this a while ago.
    I’d market it “Discover Xara” or “All in one” Xara.
    Aggressively sell a product that you’re proud of.
    Bill Wood
    Expresiv Designs.
    Charity Web Design
    XARA Pro+. WD17, Designer 17. Premium packages.

  9. #9
    Join Date
    Feb 2007
    Location
    UK
    Posts
    19,569

    Default Re: Advertise more Xara !

    agressively sell to whom ?
    agressively sell where, by what means...

    xara gmbh was set up with venture capital - that probably means their business model was agreed with their backers and may not be easy to change

    and it pre-supposes that the current business model needs tweaking; I am not convinced that it does when looked at from the company's point of view, but of course I cannot be sure

    that Xara can draw
    no it can't - it can however enable a user to develop and utilse a particular set of drawing skills

    you may think this is me being pedantic, but the web is now full of programs that enable users to draw; the realisation that a program you already have/use can do this is one thing, singling it out from the crowd cold is another
    Last edited by handrawn; 28 October 2021 at 07:10 PM. Reason: just for bob get the ' instance correct
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